'Godzilla: King of the Monsters' - Viral Marketing Round-up Part 1


All aboard the hype train everybody! Yesterday, in prep for their San Diego Comic Con presentation on Saturday, Legendary launched the viral marketing campaign for the sequel to 'Godzilla (2104)' and gave us a bunch of juicy new details about our three main monsters: Rodan, Mothra, and King Ghidorah. We also got some new images including a look at the official title card for the movie. Also somebody snuck a look at the official trailer classification and got us a runtime for the trailer premiering on Saturday! Lots of info to digest folks so let's get to it!

First thing we got other than a tweet by @monarchsciences was a brief teaser clip featuring Millie Bobby Brown attempting to get a hold of Monarch. Things don't sound like they are going well with whoever picked up the radio and you can clearly hear some sort of roar overlapping the sounds of screaming.

Next thing we got was the official viral marketing website (monarchsciences.com) which is a very cool ARG type site. There are Monarch symbols all over the globe and a few of them can be licked on which reveal a massive info dump of details into what monarch knows about the big 3 main Titans in this new movie. It appears Monarch has been studying these new dormant creatures for a very long time. Some people have already broken through the next clearance level so I will be posting to Let's break them down one by one:



The Monarch research base studying Rodan is located in Mexico and states the following:

Within a Monarch containment facility atop the active Isla de Mona volcano, a mysterious Titan lies in pyrostasis within the restless magma. The legends speak of it as the “Fire Demon” or “The One Born of Fire”, but a simpler name echoes through the ancient temples of volcanically active regions: “Rodan”.
A volcanic internal combustion system of magma flows throughout a body covered in rock-like scales that act as geothermal armor. While much larger in size, Rodan has a skeletal structure similar to that of a Pteranodon - one of the earliest vertebrates known to have developed the power of flight. Just as Kong is king of the primates, Rodan may have once been king of the skies.
Because of the extreme temperatures within this particular containment facility, current lab equipment can’t function properly. As a result, thermal heat signatures on the creature are impossible to collect, and Monarch detection crews conducted cardiograms via aerial satellite for life sign detection and verification. Much like the volcano that incubates it, Rodan is alive but dormant.
Rodan’s wings are wrapped around its body in stasis, but our cryptos estimate a wingspan big enough to create a sonic thunderclap capable of leveling entire cities as it flies overhead. RF-Capture scans reveal that Rodan’s skin is not made of rock, but does have an outer dermis of sharp volcanic sediment collected from centuries of dormancy. Sci-ops theorizes the vulcanized appearance of its skin may be an evolutionary trait developed as a form of camouflage against mountain or large rock formations. Truly, a Titan forged in fire.

Rodan sounds so freaking cool! I love that they are really making him out to be a villain or at least a force of destruction. I don't see Godzilla and him getting along like the old days.



Mothra can be found in China and the research data says:

From erased Nazca lines to the hidden Temple of the Moth, the name “Mothra” is woven throughout the most secret mythologies of our planet. The folklore and fairy tales tell of a winged creature of blinding light, an angel of the clouds whose god-like luminescence has the power to shatter the sky.
Ancient spirit tablets discovered in the mountain jungles of the Yunnan Province portray a giant winged alpha of the Lepidoptera order. In all of our findings, human civilization is pictographically shown in poses that imply deification of the so-called “Queen of the Monsters”, suggesting the creature was once a benign part of the natural order.
When Monarch containment crews discovered the live Titan chrysalis within the Chinese myth site, Dr. Emma Russell was quickly dispatched to closely monitor the creature that lay dormant within it. A quickening sonar pulse suggests the creature is awakening. If she ever emerges from her ancient slumber, a superspecies that once illuminated the sky will be reborn as Mothra.
Pupal DNA samples suggest a remarkable, multi-stage evolution. On reaching adulthood, Mothra’s gigantic thorax is capable of emitting beta-wave bioluminescence which can be projected through the intricate patterns on its wings and weaponized into blinding ‘god rays’. As one of the deadliest and most beautiful natural phenomena in Earth’s history, no wonder this devastating guardian angel was worshipped as a goddess by the ancient human civilizations blessed to witness her.

That cave painting of Mothra looks super weird but the last picture looks like the traditional silhouette. Also the look we got at last Comic Con made her look like the traditional Mothra shape. The descriptor of "Queen of the Monsters" is a very nice touch.



Monster Zero is located in the Antarctic and we get a lot of terrifying hints with this info:

From the Hydra to the Rainbow Serpent, myth was the compass that led us to the resting place of the three-headed Titan. A name, unspoken through millennia of whispered nightmares. A living extinction event, named “the one who is many”. We call it Monster Zero.
At a Monarch containment facility deep in the frozen tundra of Antarctica, a three-headed winged serpent of ancient yet unknown origin lies frozen within a glacial tomb of ice. This is without question the largest superspecies ever discovered, easily dwarfing Godzilla at a height of over five-hundred feet tall.
Cranial scans reveal a divergent frontal lobe density in the brains of the three heads, denoting each head has disparate levels of cognitive functions, and possibly even independent thought.
Monster Zero’s dermal layer is gilded with trace amounts of aurum (See Ark Record # 73.126). Metallurgical studies theorize the scales act as a conductor capable of carrying bioelectrical currents through the creature’s body. Injuries have been discovered on several locations on the beast’s body, reminiscent of claw and scorch marks. Exo-Forensics are currently investigating. Muscle tendons on the wings are so hyper-tensile that their massive aerodynamics could generate hurricane-force winds when in flight. Coupled with its body’s electro-receptor molecular biology capable of conducting electrical currents, water vapor in the air would be heated at extreme levels creating its own localized storm system as it travels. Simply put, if Monster Zero were to fly again, the stratosphere would be torn open by an otherworldly tempest of thunder and lightning our sky has never seen. Cryptolinguistics has analyzed translations of every worldwide case study of Monster Zero in the Monarch database across tens of thousands of years. The ancients called it Ghidorah.

Ghidorah is HUGE! Also I love all of the little details in regards to how it is going to to rip apart the atmosphere if it flies again. Last little note is that it appear the three heads having different personalities is confirmed.

Also on the viral site you can find Godzilla swimming towards the west coast of America. Someone online did the math and he should arrive right around the time of the trailer drop. There are a ton of other research sites on the globe that may have hints to some of the other monsters lying dormant in the MonsterVerse but we'll have to wait for more of them to unlock.


Credit to Gormaru Island on Facebook for this image

Credit to Gormaru Island on Facebook for this image

Looks like we are actually getting a full trailer on Saturday! The trailer will be 2 minutes and 23 seconds long and will surely give us some juicy plot details. Look forward to our coverage of this on Saturday as soon as it releases!

What do you guys think of all of this? Are your hype levels maximum? Comment and let us know!