Well, we are now only 9 days away from the late night showings of 'Godzilla Resurgence' premiering in Japan. Super exciting! Toho seems to have finally jumped on the marketing train with some new footage in the form of three 30 second long TV Spots and a couple of new promotional images.
The first of the three TV Spots is honestly nothing to write home about, as it only uses footage from the official trailer. The other two are a different story entirely. We get some really nice glimpses at never before seen action shots, and a few good profile shots of Shin-Goji's head. I think what really needs to be said about these three spots is that this film is going to have a really unique style, and the cinematography is going to be of a quality never seen before in a Toho released Godzilla film. That shot of him walking from the prospective of a car driving by is particularly great.
I have been very vocal with my dislike of the Shin-Gojira design as a whole, and unfortunately these spots really do not change my mind. Everything we have seen of the full body looks super awkward and stiff (which is saying something since this creature is created mostly through CGI), save for his tail which moves every chance it gets. The head looks pretty fantastic from a side profile but from the front it still appears goofy, since he apparently can't close his gaping mouth. The design does look like it is going to shine at night (pun intended), a true sight to behold with all of his glowing red spots. His eyes definitely still evoke 54, and that's fine by me (though I still wish they were about 10% bigger). I'm still holding out for some great body movement from Godzilla himself in the full film, but for now there is still a lot of awkwardness to this design.
Toho has also been shoving 'Godzilla: Resurgence' articles into every magazine possible within the last few weeks, and, as such, we have gotten a few more glances at this design in action. Both of these covers give a nice look at what this design will look like when he finally turns his head.
I do wonder what Toho was thinking with the marketing of the movie. Why did they wait until the last second to do all this awesome marketing? I know they were probably trying to do something akin to 'Godzilla (2014)'s marketing which managed to keep a lot of secrets for the film, but I think they missed the mark. The thing that was so great about 2014's marketing was the constant trickle of new info. A new TV Spot here and a new poster there, it kept people talking about the film up until the release. I'm very interested to see how well the film does in Japan with this super last minute marketing blitz.
'Godzilla: Resurgence' releases in Japan on July 29th.