A new trailer for 'Godzilla Resurgence' just dropped, but don't get too excited. As far as I can tell, there isn't any new footage shown and a lot of what we've seen already actually got cut. The trailer is actually out to promote the Chinese release of the film, and we've just got our first news of who will be handling it. Foreign distribution news. Is this what we're supposed to get excited about nowadays with the drought of information that Toho has been greedily keeping to themselves? No, I think there is a larger story to this trailer release than just the back end of a film's business model. Check out the most recent trailer below and my thoughts on why this matters to you seeing 'Godzilla Resurgence' as soon as possible.
Here's the "new" trailer:
Right there at the beginning you can see who will be distributing the film to Chinese audiences: Intercontinental Film Distributers (H.K.) Limited. They've handled some major film distribution for the country that includes: 'Transformers 4,' 'Teenage Mutant Ninja Turtles,' 'Mission Impossible: Rogue Nation,' 'Terminator: Genesis,' 'The Wind Rises,' 'World War Z,' etc. Their home video distribution arm includes 'Star Wars: The Force Awakens' if that helps give you an idea of how massive a company this is and what that means for 'Godzilla Resurgence.' It looks like the film is going to get a wide theatrical release in one of the most important film markets in the world.
Is it starting to make sense why I'm treating this as major news? If Toho has sought out a distributor of this size in the second largest movie market in the world, it is now ridiculous to think that they don't have major plans for an American release. They're not going with a smallish company just to push this into another Asian country and make a quick buck, they accepted the bid of a huge distributor based in an integral region. Legendary's 2014 'Godzilla' was the number one movie when it opened in China and it did great business during it's run. The only place the film did better? Domestically, here in the United States.
I can't imagine a scenario after hearing about this where a major distributor like Sony doesn't pick up the film for an western release at some point. There's no guarantee that we'll get a day and date theater opening with Japanese audiences, but I think we'll see it in theaters and definitely in homes carried by a large company we know and trust. That's a lot more than we could say even yesterday.
Sorry New World Cinemas.
'Godzilla Resurgence' will release in China on August 25th, 2016.